If you just setting up a new company/store or you have a new product, so nobody know about your brand or your products. That’s the time that you need to implement a marketing campaign to promote your brand/products. If you don’t have any idea for your marketing campaign, this article will give you some suggestions.
#1 Email Marketing
Email is the second most effective customer acquisition channel just behind organic search. The reason why you should use email marketing to promote your products/brands is using email can bring effective immediately.
You won’t need to spend all your time to write and send emails, you can create an automated email campaigns. There are many ways to use email marketing, you can send email to new subscribers and offering them a coupon code or emailing visitors who abandoned their cart and reminding them to finish their purchase.
#2 Start an Affiliate Program
An affiliate program can help you to promote your product and you will have to pay commission for your affiliate partner when they make a sale. Affiliate program is very appropriate for the companies who not have a big budget to hire sales or marketing help.
To start an affiliate program, you can create a custom URL for each person promoting your products, and they can share link on social media, blog post, or anywhere else. You will track the sale through the custom links.
#3 Referral Marketing
This is one of the oldest marketing methods; referral marketing is to do everything possible to get other people to talk about your product in a way that will drive awareness and sales. This is reason why referral marketing also known as word of mouth marketing.
Nowadays, thanks to the use the websites, you can do referral marketing easier and also more effectively. Website can help you reach more people, easy to share your content and track its impact.
#4 Use social media
Through social media, you can create, share, or exchange information, etc… with many many people. If you can take advantages of social media, it will become a channel to promote products very efficiently. For more info, read more the article below:
#5 Blogger Outreach
Promoting products for a new business is extremely difficult. If you want to selling products on your online store, you need to have traffics from consumers come to your site and see your products. But the reality that the new business, they don’t have much audience. So that’s why you either have to pay to drive traffic to your website.
Pay for bloggers who can review your products or write blog post to promote your product on their blog is a great soluion. If it’s a blogger who have an engaged audience, now it’s a chance to drive a lot of traffic to your site and you can start to make sales.
In addition to pay for bloggers, blogging is also a great way to promote your product/brand. As we all know, blogging will give you a big chance to get a lot of traffic, especially with a high-quality article. In fact, one study by Hubspot found that the more you blog, the more traffic your website gets. More traffic means that your chance to make sales is bigger.
#7 Run a Contest
Contests are great way to promote your brand to a lot of people. Through a contest and by giving away your product, you can feel happy because you have found people who interested in your products, who participate in the contest are the potential customers that you should focus on.
However, you should also remember that there are many contests fail. When making a contest, you should make a detailed plan and calculate carefully the factors such as: platform, time, rules, prize, etc… to avoid the mistakes that can make your contest fail.